Hm, it's a nice addition if something's different once in a while compared to the rest of the days over the year, but in the main issue, what other people and media create around it, it's an annoyance. Especially if you have the marathon of the gifts. Some people tend to spend a lot of money on it - nothing you like to rack your brains about if you've always been part of that people which don't belong to the middle or upper classes.