And it is amazing that it is multinational itself. But I got an impression that different nationalities there adjust to mass culture really quick and kind of lose their identity. Unlike what we had in the Soviet Union, which is getting the best from each nation and adopting to it. I think clinging to the mass culture makes people narrow-minded. Not to mention, it degrades them. Meanwhile all these mass-cultural traditions are pandering towards capitalists, even holidays, for example, how much junk everyone will buy and how much profit corporations will make. But everyone gets crazy and buys into it.