This will provide some answers: Stunned by the degree to which the democracy slogan had swayed the public both at home and abroad, he wondered whether this propaganda model could be employed during peacetime.[citation needed] Due to negative implications surrounding the word propaganda because of its use by the Germans in World War I, he promoted the term public relations.[citation needed] According to the BBC interview with Bernays' daughter Anne, Bernays believed that the public's democratic judgment was "not to be relied upon" and feared that the American public "could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above." Anne interpreted "guidance" to mean that her father believed in a sort of "enlightened despotism".[7]
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Stunned by the degree to which the democracy slogan had swayed the public both at home and abroad, he wondered whether this propaganda model could be employed during peacetime.[citation needed] Due to negative implications surrounding the word propaganda because of its use by the Germans in World War I, he promoted the term public relations.[citation needed] According to the BBC interview with Bernays' daughter Anne, Bernays believed that the public's democratic judgment was "not to be relied upon" and feared that the American public "could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above." Anne interpreted "guidance" to mean that her father believed in a sort of "enlightened despotism".[7]