Shouldn't be so hard to make it possible, that's how I look at it too.

You know, there also used to be times where mankind could do without all this plastic - so there is a way to exist without it. It's only a question of Want and a question of "Do we want to afford it?", and in this point I mean the industy, not the private consumer.
Whatever you throw in conditions at people, they deal with one way as well as the other in the end.