It's true, but mostly people think about what other people like when making choices about what to watch or listen to. They want the social bond that choosing simple and mostly dumb things instead of more complicated and challenging ones. I've had a lot of experiences where I've told someone that I had been reading something like War and Peace or watching Godard films and most people get a scared look in their eye for a moment. More than almost anything people want to feel like they belong and are liked. So, it is very difficult to keep choosing things that most people don't like.

To go from there, I've met people that do keep choosing things that most people don't like that turn into total pretentious assholes because they lose touch with what is really good about some types of art that are not that complicated. So, it is a very complicated issue.