Wartime

You must have seen that Slavoj Zizek one called The Pervert's Guide to Ideology. He is doing what structuralists like Roland Barthes were doing. They saw all current, or recent, films or tv shows as cultural content that a philosopher/critic could find subtexts for that tell a story about the current ideology of the time. So, the creator of The Sound of Music wasn't really consciously creating a movie that was very critical of organized religion, but it could be read or interpreted that way.

This can easily go to far and feminists make really awful readings of movies using this method, but it is an alternative way of potentially watching anything.

Try watching things with the sound off too.

I once read about a Buddhist master that came to the US and one of his meditations was to watch tv. If you have no emotional reaction to images it is just like a kaleidoscope of disconnected images.