The time my brain knows of... It was more that way around: Somebody had a little bit of features for something mainstream-suitable - and by that, people who paid mostly attention to the mainstream also got to like them, at least to know them. Pop Music, bad and worse, existed back then too. Just think about "Jenny from the block" or something like that... That definitely was pop music. And just the same kind of "listen - immediately forget"-kind of stuff. Maybe sometimes, admittedly, there was something in there with the talent of being iconic, getting stuck in your head (little famous example "Can't get you out of my head" from Ms. Minogue).
They say, during this time episode, the copyright-holding music firms very, very much shy away from risk. Literally, they wanna earn as much money with doing nothing. So they put the same meal upon the table in front of you over and over again in little variations. This process isn't exactly new, they did that at all times if one concept worked and literally shot through the roof. Only you can say... 90s and early post-millennium years were "craziness is the deal, chaos gets you most the money, so let chaos be!". If they let their artists be as chaotic as they wanted to be, it generated the bucks all by themselves. The best they did in letting the artists do whatever they liked as long as they put them deadlines where they had to deliver their stuff. Admittedly, during that time it was way more possible to achieve more with less in means. You could come up with less means sacrificed for the effort and still do something great. The amateur-style was popular, you can say, which now isn't anymore. That creates big gaps between who already is popular and who still wants to become... Amateur now is more like regarded as either trashy or "unprofessional". Although I think it doesn't need to. Simplicity also is something which you can achieve a lot with while all other people exactly try to be everything else than simple and decent.
What did I want to say...? Ah, well... Things have become so controlled behind the scenes that even the artists can't cover that up anymore. You can try to control young artists and push them into a concept which they can fulfill easily at the that time (because they personally are like that at that age), but you can make them do that all the time and that's when things go wrong because they reveal to be unauthentic. Big promotion campaigns don't sell anything alone, if the product advertised is something the audience doesn't find to be actually good. 35-year-olds can't behave anymore like they're just 18. This is how the way is... Unless it really fits the character.
Part that I regard problematic in this also is something from the side of the artists: While crazy on their first, second and maybe third album, after that they become average because they thought of like needing to sound "adult". I don't understand this. You can still be crazy and deal with adult topics. It's not like this doesn't fit together. You just have to figure a way out how to combine it the right way! Craziness also sometimes is like your unique fingerprint - if you give it up, the audience doesn't show up.
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Date: 1 July 2018 04:54 pm (UTC)Pop Music, bad and worse, existed back then too. Just think about "Jenny from the block" or something like that... That definitely was pop music. And just the same kind of "listen - immediately forget"-kind of stuff.
Maybe sometimes, admittedly, there was something in there with the talent of being iconic, getting stuck in your head (little famous example "Can't get you out of my head" from Ms. Minogue).
They say, during this time episode, the copyright-holding music firms very, very much shy away from risk. Literally, they wanna earn as much money with doing nothing. So they put the same meal upon the table in front of you over and over again in little variations.
This process isn't exactly new, they did that at all times if one concept worked and literally shot through the roof.
Only you can say... 90s and early post-millennium years were "craziness is the deal, chaos gets you most the money, so let chaos be!". If they let their artists be as chaotic as they wanted to be, it generated the bucks all by themselves. The best they did in letting the artists do whatever they liked as long as they put them deadlines where they had to deliver their stuff.
Admittedly, during that time it was way more possible to achieve more with less in means. You could come up with less means sacrificed for the effort and still do something great.
The amateur-style was popular, you can say, which now isn't anymore. That creates big gaps between who already is popular and who still wants to become...
Amateur now is more like regarded as either trashy or "unprofessional". Although I think it doesn't need to.
Simplicity also is something which you can achieve a lot with while all other people exactly try to be everything else than simple and decent.
What did I want to say...? Ah, well...
Things have become so controlled behind the scenes that even the artists can't cover that up anymore.
You can try to control young artists and push them into a concept which they can fulfill easily at the that time (because they personally are like that at that age), but you can make them do that all the time and that's when things go wrong because they reveal to be unauthentic. Big promotion campaigns don't sell anything alone, if the product advertised is something the audience doesn't find to be actually good.
35-year-olds can't behave anymore like they're just 18. This is how the way is... Unless it really fits the character.
Part that I regard problematic in this also is something from the side of the artists: While crazy on their first, second and maybe third album, after that they become average because they thought of like needing to sound "adult". I don't understand this. You can still be crazy and deal with adult topics. It's not like this doesn't fit together. You just have to figure a way out how to combine it the right way! Craziness also sometimes is like your unique fingerprint - if you give it up, the audience doesn't show up.