Your own crusade

Long lost youth, searching for a meaning in life, searching for a purpose what they should do with their time, hopeless, unemployed, educated and uneducated, seeking for the big money, seeking for life, for a bit of easygoingness, seeking participation, codetermination, a world which doesn't get them the feeling they're unwanted and superfluous and that it matters what they do.
If you want to take control of this and prevent them from going on a pilgrimage after a ratcather, you've got to be the ratcatcher yourself.